Directorist LTD is Closing Soon: Transitioning from Lifetime Licenses to Annual Plans

Since 2020, Directorist has been sold with an unlimited site and lifetime license. This model has supported us for years and has been highly popular among our customers. However, we are preparing to transition to an annual licensing model sometime later this year or the first phase of the next year. While we may not make another announcement closer to the change, consider this your final heads-up to secure a lifetime license at the current price.

This is your final opportunity to grab the Lifetime Deal (LTD) at the current price. After this, the lifetime deal will no longer be available regularly. While it may return in the future, it will come with a higher price and only for a limited time.

Rest assured, this change will have no impact on existing customers. All lifetime licenses will continue to be honored as promised.

Why are we moving away from lifetime licenses?

1. Directorist’s growth and evolution

When we first launched Directorist, we didn’t anticipate the level of success it would achieve. Over the years, we’ve continuously enhanced the software by adding powerful features, refining the user experience, and implementing extensive updates.

In 2020, lifetime licenses were standard for Directorist. The model served us well for early product development and continues to work effectively. However, the software landscape has evolved, and we believe shifting to annual licensing is the next step in our journey.

2. Sustainability vs. profitability

To clarify, the decision is not based on the sustainability of lifetime licenses.

• Directorist remains a profitable product.
• Support costs are manageable and proportional to revenue.
• Many WordPress plugins demonstrate that lifetime licenses are a viable business model.

This change is driven by a data-backed realization that annual licenses are more profitable in the long run.

3. Market trends and insights

Over the past four years, Directorist has become one of the most powerful directory tools for WordPress, gaining a dedicated user base. Today, most premium software, including WordPress plugins, is sold on a subscription basis. Annual licensing is now the industry standard, and customers have come to expect it.

Additionally, our experience with industry data and A/B testing suggests that annual plans yield better long-term profitability. This aligns with insights from other products in our portfolio and advice from industry peers.

What Does This Mean for Existing Lifetime License Holders?

Lifetime licenses remain unchanged

If you already hold a lifetime license, nothing changes for you:

• You will continue to receive updates and customer support as long as Directorist exists.
• Our dedicated support team will remain at your service, just as we’ve done for customers who purchased licenses over five years ago.

No immediate renewal required

For annual license holders:

• Your websites and the ability to use Directorist won’t stop working if your license expires.
• Renewal is only necessary to continue receiving updates or support.
• Outdated versions of Directorist can still be used to build new websites, though we recommend staying updated for the best performance.

When will the change take effect?

We aren’t exactly sure when the change will happen, but it will be sometime later this year or in the first quarter of next year. We might provide further updates on timing, although we will likely flip the switch without warning.

Final opportunity to secure a lifetime license

This is your last chance to grab a lifetime license at the current price. Once the transition happens:

• Lifetime licenses will no longer be regularly available.
• Future offers may include lifetime licenses at a higher price and only for limited periods.

The decision is Yours: Directorist’s Commitment to You

Our goal remains to provide the best directory-building solution for WordPress users. This change allows us to continue delivering innovative features, world-class support, and unmatched value.

If you’ve been considering a lifetime license, now is the time to act! Don’t miss this opportunity to join thousands of satisfied users who trust Directorist for their directory needs. This is your final opportunity to secure the LTD at the current price before the transition to annual plans begins.