How to Write Blog Posts for Your Directory Website Easily

A blog article explaining your niche and key information people seek on the internet is as powerful as the listings on for your directory website SEO. But most business directory owners don’t consider it as a priority task as they invest most of their time polishing the listing details.

If you need advise on how to write blog posts for your directory website that benefits your search engine visibility, you have come to the right page. Blog articles effortlessly driving traffic, engage the audience, and establish your site’s authority on the internet and it requires zero advertisement budget. All you need to do is writing strategic, high-impact blog posts. But can you make blog writing easy and effective?

If you are not confident about your writing capabilities or unsure what to write, we’ll guide you in this article. In the following paragraphs, we’ll break down the essential steps to help you create powerful blog posts to supercharge your directory website SEO. From brainstorming ideas to crafting engaging content, you’ll learn how to captivate readers, provide valuable insights, and keep them coming back.

Don’t let blogging become a burden. Instead, turn it into one of your strongest assets for growth and connection with your audience with our curated blog writing tips.

Should You Invest on Blog Posts in Your Directory Website? 

Understandably you have to invest some of your precious times writing blog articles for your directory website. This may raise concern in your mind, are these investments beneficial? Or you could do something more valuable within this time?

Your concern is legit. Writing blog articles for your directory doesn’t only limit itself to writing some words or asking someone to rewrite my paper; in fact it’s a whole task plan starting from keyword research, topic selection, ideation and brainstorming your argument, validating with facts and data and finally publishing your write-up.

Post-publication include sharing content on social and analyze performance which requires a lot of time if done sincerely. However this investment can return a greater benefit if you do it with passion and smart thinking. Let me enlighten you with some impact of blogs in SEO of your directory website.

1. Direct SEO Benefits

Your listings alone cannot pull your website on search engine rankings. You need to cover a lot of information so that search engine crawlbots find them a valuable source of information and show against visitors queries. This is where writing blog articles impact directly.

Crafted blog articles elevates the organic traffic flow of any websites. Especially if your website content is all about “best businesses near me”, “best service providers near xyz” etc. then you need to focus more on people finding you quickly through blog articles so that your service page eventually gets a lot of referral traffic.

Making blog section of your directory website healthy means making your directory website SEO-friendly. How your directory website tends to rank depends on the effectiveness of your editorial as well as your research. So, to have solid results out of the SERP, invest heavily on writing blog posts. 

2. Strengthening Top of Funnel (TOFU) audience

If you want to convert visitors to customers, the first thing you need is visitors. To drive traffic on your directory website without spending tons of money on paid advertisements, the easiest and most reasonable think you can do is writing blog posts. They bring organic traffic on the website improving your Top of Funnel (TOFU) strength.

How you will convert these blog readers into paying customers or make money capitalizing on the traffic will depend on your further strategy. However, you can only strategize it after you bring them on your site first. Simply put, blog articles bring traffic, traffic becomes leads and leads converts to sales resulting in revenue.

3. Repurposing for social media

Social media marketing is a proven marketing channel for any business. However, when a small team works behind one business, it’s hard to spend a lot of time thinking and crafting original social media contents on a regular basis.

When you start writing blog posts for your directory website, you also get contents to publish on social media by repurposing your topic into social media suitable formats such as infographics, carousels, short videos or even direct link. Many successful online business follow this strategy and proven it’s efficiency. It requires less resource since one idea is being used in many placements and reduces effort of marketing team overall.

And, the blog posts of your directory website get huge exposure to more new audiences if you can capitalize your social media strategies in a proper sense. Healthy blog content can easily reach a targeted audience through the social media funnel. 

4. Converting traffic into prospective sales

Although the purpose of writing blog posts on your directory website is not directly turning visitors into customers, a chunk of the blog readers will navigate to your landing pages via internal linking and a number of them will convert to paid customers. You need to configure your funnel strongly to achieve that.

One common model of such strategy is placing a newsletter subscription form in your blog section so that users who read your blog posts regularly can drop their email addresses in it. You’re getting leads via those forms and the audience is getting alerts when you publish new content. A win-win situation!

5. Driving long-term results

The best thing for a business is the long-term results that come from valuable content that targets a particular audience. How a blog post drives long-term results, is detailed below…

• Many prospects are plagued with lots of questions and queries. And, they need the exact solution. If your tutorial-based blog posts help to draw a solution line towards the prospects, then, they will start to trust you and your brand. 

Eventually, they will find themselves hooked to your solution. Amazing, isn’t it? 

• Writing about your products and services in a blog post will not only help your directory website SEO but also get visibility on AI answer engines. AI engines are accounting for high value traffics and the number is gradually increasing.

And, people tend to nestle around your business. Thus, your business can enter the realm of long-term results.

6. Making link-building easier

The strength of your directory website SEO determines your domain authority. And, the domain authority grows with the increase of backlinks. Again, according to the search engine optimization experts, inbound links are something crucial in the search engine process that lets the audience know about your business. 

Another impact of blogs in SEO is that, you can get citations of the information and facts you write from other high value websites. Those citations will be counted as authentic backlinks in search engine making your directory website SEO even healthy.

You can also internally link various blog’s summary in new posts and increase internal linkings of each page or post. Interlinks or backlinks testify to Google about your site’s authenticity, reliability, and credibility.

7. An Space for Sharing Updates and Announcements

Typically any website’s home page, service page and contact page type places are expected to contain information associated to the business. Therefore, they’re crafted in commercial ways always focusing to pursue and impress the audience. However, the blog section is totally different, being an space for sharing and discussions.

As a result, most website owners use this space to write updates and announcements related to their business or platform. Those who don’t even prioritize on tasks like keyword research or other impacts of blogs in SEO can strictly write product updates, recent events and announcements related content to keep the customer base informed.

8. Minimizing the cost of marketing

Here’s another impact of blogs in SEO; saving ads cost. If you want to use organic channels to grow without spending big money in advertisements, writing blog posts is the best idea for you. You don’t need to spend any money if you do it yourself or simply hire freelancers from marketplaces for fractional amount.

With proper SEO strategy and following the SEO-friendly blog writing tips, you can reach the right audience free of cost. This saves a lot of your marketing cost. 

How to Write Blog Posts for a Directory Website

With almost 4 billion people worldwide currently connected to the internet, there has never been a better time for businesses to include a blog section in their marketing strategy. Unlike any other websites. every directory website needs a healthy blog section to get it to the next level.

We have curated a number of blog writing tips that can significantly impact your directory website SEO. Check out the tips below to elevate your directory website SEO instantly. Let’s get started.

1. Define your topic

A blog post without a good topic is useless. The selection of an amazing topic for a post is very simple when you know the questions and queries of your targeted audience and followers. If you select a topic that floods the queries of your audience, then you are about to bring a bunch of traffic to your directory site.

In order to define your topic, first you need to do keyword research. It may sound difficult but it’s not. You can use tools like Ahrefs and Semrush to find keywords associated to your directory. Check the keywords that has highest potential – preferably lower difficulty score, significantly higher search volume and relevant for your directory website SEO.

The second attempt is to simply visit your competitor’s blog to see what type of content they’re working on to find ideas. However, it may not always be the right strategy as some of their blogs may have a long-term authority and your content may not outperform them soon. The best thing to do is to find gaps, the keywords your competitors’ aren’t using and choose those to define your topic.

2. Know your audience 

Knowing your audience is very important for your writing output. Whether you’re convincing a group of young adventurers to book their desired trip through your trip booking directory or seeking attention from startup founders to seek information from your investors directory like crunchbase, you need to know their preference.

While studying the audience, you’ll need to know:

• Demographic information – age range, gender, profession, family size, location etc.
• Personal and Professional interest – industries, offered services, expertise, skills and hobbies
• Decisive Factors – earnings, spendings, buying habit, purchase pattern, frequency, technology adoption etc.

The best way to learn audiences interests, demographics and other key information is to access your site analytics. If you directory website comes with built in dashboard, access it. Or simply connect Google Analytics and check data over there.

3. Find a perspective on the topic

Once you’re done with the topic selection, you need to brainstorm to find the angles you’ll be targeting. You need to prepare a statement for the content that’ll shape your entire write-up. Google your topic and see how competitors write and add info to their websites. Then, form your statement with even improved and updated info that can easily pitch the audience’s mind. 

For brainstorming, take help from AI tools like Perplexity or ChatGPT. Do the prompting right and the answer engines will curate the topic angle for you. You can also do it on yourself by skimming through various existing writings on your topic. Use those contents, find their arguments, form your own statements and then present it in the outline.

4. Create an outline 

An outline or skeleton decides what kind of discussions your blog article consists. This is why it’s a crucial component in your directory website SEO. Outline segments various parts of discussion, sets the order of paragraphs and help you build your writing flow.

For writing a highly engaging blog article, you must standout with the outline first. There’s no uniform outline for all contents, you’ve to find your ones. You can use AI tools to prepare a comprehensive outline for your blog posts. For preparing outline, you can also review your topic selection sources again to see how your competitors or inspirations outlined their writings.

Once your research is done, write down the outline so that you can use it as the skeleton to build your blog structure. You can use either google docs or notebooks to enlist some important notes regarding the topic.

5. Start writing with a winning title

In this AI era, where attention spams are shorter than ever, making people click on your blog post is like a battle. Your battle will be half over when you choose an eye-catching and reader-engaging title. Your title will talk about the intent of the whole article. The best way to catch readers attention is by adding power words, emotional linkers and numeric facts.

Here are some examples:

• 7 mistakes to avoid before making a travel plan (ideal for travel/tourism based directories)
• 10 unknown facts about corporate recruitment policy candidates overlook (hooking job seekers to your job board)
• 19 strong platforms for building a strong backlink profile for FREE! (local business directory blog topic)

Carefully craft the title without making it too big; the benchmark is 60 characters that’s roughly 6-10 words. You need to put:

• Your numeric figure – that’ll give readers an idea how many talking points are here (too many means fewer clicks)
• Your sentimental words (best, top, amazing, worst, pathetic etc) – emotions impact readers mind and make people decide quickly.
• Your power word (essential, powerful, unknown, captivating etc) – power words attract both audience and search engines

Overall, it must be complete to convey the meaning of your topic. Once done, move on to the body of your blog.

6. Use images and other media files

Writing boring plain texts will kill audience interest very quickly. You must use visual elements to keep them hooked to your write-up. The media should be picked based on your topic. Plus, use them in the right place by ensuring relevancy. For example, when discussing top 5 places to visit in Singapore, use the appropriate graphic image of the place you’re discussing on top.

Adding topic-related images will talk more about your directory business. Sometimes, people cannot express their exact feeling with words. But, they can do more exposure with images. Hence, directory website owners must use relevant images where necessary. 

7. SEO optimization

Writing a blog post and publishing is half task for your directory. The true impact of blogs in SEO depends on your optimization. This means aligning your keyword research with your editorial standard. Whichever focus keyword you picked for writing should be clearly visible throughout your writing starting from headlines to the body.

In addition, you need to use LSI which are your supporting keywords that compliment your main focus keyword throughout the writing. Here’s a short checklist to follow to ensure that your writing is SEO optimized.

• Use sub-headings and hierarchy – While writing a long blog, break it down to paragraphs and use headings/sub-headings of paragraphs so that search engines understand which part discusses which topic. It should be defined in your outline already.
• Write a minimum length – standard is 1500+ words (minimum 600) so that search engines find enough depth to consider ranking
• Using your keywords – you can use one focus keyword for one article and a few supporting ones. Use them in your writing in relevant, natural and contextual ways.
• Avoid keyword staffing – one big mistakes many writers do is placing keywords everywhere in unnatural ways so that the count increases. It’s bad for your directory website SEO. Don’t staff keywords, use in natural ways maintaining the right ratio.

Your editorial standard will decide how your blog article will perform on the SERP. Avoid plagiarism, repurposing other’s content or use AI generated contents as it is. 

8. Put internal and external links 

A clear linking structure is essential for any blog article to perform well in the search results. Plus, citation links are essential for intellectual credibility as well especially when your write-up contains statistics, quotes or facts you’ve collected from other sources.

Overall, all blog articles need to assert two types of links – internal links and external links. Each of your blog should contain both type of links to strengthen your directory website SEO.

• Internal links belong to your own website. It may be a link to one of your listings, homepage or any other blog article or simply a contact us page. You can put them naturally within your paragraphs by assigning relevant anchor texts or mention them as relevant article to read afterwards.
• External links belong to other websites that does not contain your own domain. You can naturally link citation sources, mention your stakeholders (vendors, listing owners, partners, authors) with proper anchor text or any website that you find relevant to your writings.

Internal and external links strengthen your authority on the search engine and helps you earn backlinks in exchange from other websites. Linking citation sources will let people believe in your authenticity and crediblity. Linking your internal pages or posts will let users navigate easily within your website and find more useful resources with easy. It also increases average session duration.

9. Calls-to-action implementation 

You have a clear intent to convince your audience that the service, product or offer you are pushing is absolutely worth grabbing. Now that your audience has read your blog and they’re also convinced, they need a shorter way to get it. Encouraging audience to take action directly after convincing them is smarter strategy.

Consider placing a Call-to-Action (CTA) after you made your argument in an encourging, inviting way. This is your gateway to turn visitors into customers. However, avoid forcing the audience by using too many FOMO (Fear Of Missing Out) words. Here’s a practical example of how to naturally place your CTA inside the blog:

• If you’ve liked this article, don’t forget to subscribe to our newsletter. We send bi-weekly newsletter containing a digest of our activities via email.
• If you want to learn more about upcoming events near you, visit our events directory page and set the right filters to find all the upcoming events near you. Don’t forget to turn on your Search Alert to get notified when a new event is listed on our platform.
• For more blog writing tips, subscribe to my YouTube channel. I publish videos discussing the impact of blogs in SEO with industry experts every week.

With a CTA, you’re killing two birds with one stone – turning readers into customers and evaluating your writing quality. The blog that gets most CTA clicks can be your benchmark for future posts.

10. Check grammar, spelling, and AI input

 There is a saying “To err is human, to edit is Divine”. Whatever you write, needs to be checked properly. You know, an article with grammar and spelling errors doesn’t come under Google’s count properly. Plus, too much AI input may hamper your content’s credibility and quality in search engine.

So why do you run into the risk? 

Start proofreading and make your blog post a charm. You can use some online tools to check grammatical, spelling, and punctuation errors. Similarly, an AI checker can help you verify the authenticity and originality of your content, ensuring it maintains a genuine voice that resonates with your audience.

11. Edit and publish

Edit all the things you find unpromising, set your feature image and hit the “ Publish button” on your directory website. Here’s a publishing checklist to consider before hitting the publish button:

• Final Check: Are all grammatical errors corrected? Internal and external links places properly? Feature image and blog images displaying properly? You can use preview mode to see the post as readers before publishing.
• Set Attributes: Before publishing, make sure that the permalink, category, tags, publishing date and author is set properly. If not done, do it before publishing and becoming visible in public.
• Review after publishing: Review your published content in incognito mode so that your website doesn’t display cached data and shows what’s visible to public. You can often find mistakes after publishing and edit them out before any of your readers notices it.
• Indexing: Once done publishing, request search consoles to index it so that your content gets immediate audience visibility. Search engine crawlbots naturally run scheduled indexing but you can do it manually for quicker action.

If you want your hard work of writing, optimizing and publishing result in sweet success, don’t miss the checklist.

12. Promote your blog post

Now the real game-changing option is here. Once you publish your blog post, then it’s time to promote your posts in order to get the highest exposure. Typically blog posts promotion works best with the following 2 marketing channels:

• Email: Include new blog in your newsletter and distribute to your subscribers.
• Social Media: You can share your blog immediately after publishing across all your social media channels.

In both ways, your audience will find the blog quickly. You can also track which channel performs best by setting UTM after your blog link.

Takeaway on How to Write Blog Posts

Not only does blogging drive website traffic and promote your products and services, but it also helps you build trust with your potential customers. Hence, enrich your directory website with a dedicated blog section consisting of blogs that make things clear to the audience about your business. 

I hope this blog post helped you to understand the importance of writing blog posts and showed you how a blog section can benefit you in the long run. If you haven’t set up a blog section on your website, make it happen right now and start writing blog posts for your directory website.

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