Directorist Pricing Explained: Plans, Lifetime Deals, the Mobile App, and When to Buy Individually

If you have ever looked at the Directorist pricing page and wondered what actually separates Starter, Pro, and Agency, or whether the mobile app is already included, or what that $999 “Go Live in 14 Days” offer actually gives you, you are not alone. These are the questions we hear most before purchase. This article walks through every part of Directorist pricing with real numbers, so the answer is clear no matter which page sent you here.

The one fact that clears up most confusion

Every Directorist membership plan, Starter, Pro, or Agency, gives you the exact same set of features. All 30+ premium extensions. All 13+ premium themes. The AI Search extension, the Booking extension, every payment gateway, every theme from dJobs to dRealEstate. None of that changes based on which plan you pick.

The only thing that changes between plans is how many websites the license covers.

• Starter covers 1 site
• Pro covers up to 5 sites
• Agency covers unlimited sites (annual) or 20 sites (lifetime)

So the real question when choosing a plan is never “which plan has more features.” It is “how many directory sites am I running.” A single directory owner needs Starter. A freelancer managing five client sites needs Pro. An agency running many directories needs Agency. That is the entire decision, and it holds true whether you pay annually or once for life.

Annual plans: what they cost

Directorist runs seasonal discounts, so checkout prices shift throughout the year, but here is what the annual plans look like at list price, before any active sale:

Plan	Sites	List price	Typical renewal
Starter	1 site	$129/year	Around $103 – 110/year
Pro	5 sites	$169/year	Around $118 – 127/year
Agency	Unlimited sites	$219/year	Around $131 – 142/year

Renewal pricing is usually lower than the first-year list price, which is Directorist’s way of rewarding customers who stay rather than penalizing them the way many software renewals do.

Lifetime plans: pay once, own it

Directorist also sells a lifetime tier. One payment, no renewal, ever.

Plan	Sites	Lifetime price
Starter	1 site	$379 one-time
Pro	5 sites	$579 one-time
Agency	20 sites	$749 one-time

Note the site count difference at the top tier: Agency annual is unlimited sites, while Agency lifetime is capped at 20 sites. If you genuinely expect to run more than 20 directory sites, the annual Agency plan is the only option that covers you.

Both annual and lifetime tiers unlock the same full library of extensions and themes. Paying more never buys extra features. It buys more site licenses, or a one-time purchase instead of a recurring one.

Annual vs. lifetime: which actually costs less

This depends entirely on how long you plan to run the directory.

Using Starter as an example: lifetime is $379 once. Annual renews around $103–110/year. If you add up annual renewals year after year, the running total crosses $379 somewhere around year 3 to 4. Run the site past that point, and lifetime has already saved you money. Cancel or move on before that point, and annual was cheaper overall.

The same logic applies at every tier, though the breakeven point shifts a little because the ratio of lifetime price to renewal price isn’t identical across plans:

• Starter: breakeven around 3 to 4 years
• Pro: breakeven around 4 to 5 years
• Agency: breakeven around 5 to 6 years

If you’re building a directory as a long-term business, not a short experiment, lifetime is very likely the better financial decision. If you’re testing an idea and might abandon it within a year or two, annual keeps your upfront cost lower and your risk smaller.

Is the mobile app included in my plan?

No. This is one of the most common points of confusion, so it’s worth stating plainly: the Directorist mobile app is a separate purchase from every annual and lifetime membership plan. Starter, Pro, and Agency do not include it.

Directorist App 2.0 is a white-labeled Android and iOS app built from your existing directory site. Directorist’s team handles the build and submits it to both the App Store and Google Play on your behalf, no code required.

App option	What’s included	List price	Current sale price
Mobile App only	App 2.0, Toolkit extension, 1 year of support, both platforms	$499/year	$299/year (save 40%)
Directorist + Mobile App bundle	Directorist Starter (1 site, 1 year) + everything above	$599/year	$359/year (save 40%)

The bundle is the one to compare carefully. Buying Directorist Starter annual ($129/year) and the Mobile App ($499/year) separately would cost $628/year combined. The bundle is $599/year combined price, a real savings of about $29 even before any active sale. If you don’t already own a Directorist plan and you want the app, the bundle is close to always the better buy over purchasing both separately.

If your subscription lapses, your app stays live on both stores. You just stop getting updates and support, the same rule that applies to the core plugin and extensions.

Learn more about Directorist App 2.0: Introducing Directorist Mobile App 2.0 – Everything You Need to Know

The $999 “Go Live in 14 Days” bundle

On the pricing page, alongside the Starter/Pro/Agency plans, Directorist offers a single all-in-one package aimed at people who want a fully hands-off launch rather than a DIY setup. It’s a one-time payment of $999 and it bundles a license, a done-for-you build, and marketing groundwork into one purchase:

What’s included:

• Directorist lifetime license, 1 site
• Growth & SEO service package, 2 months
• Mobile App (iOS & Android), 1 year
• Pricing plan configuration (3 tiers)
• Advanced rating and review setup
• Up to 5 custom features
• Multi-directory setup (3 directory types)
• Payment gateway setup (Stripe or PayPal)
• Up to 5 custom pages
• Free backup setup (UpdraftPlus)

To put that in perspective: buying the closest equivalent components on their own, a Starter lifetime license ($379), the Done For You Advanced setup package ($499 list), and one year of the Mobile App ($499 list), would already total roughly $1,377 before even including two months of SEO work. The $999 bundle is built for someone who wants to skip the DIY setup entirely and be live, monetized, and on both app stores within two weeks, not someone comparing per-extension pricing.

This is different from the standalone Done For You packages, which only cover setup labor and assume you already own a Directorist license:

Done For You package	What it covers	List price	Current sale price
Basic	Core setup, 1 directory type, launch-ready in 7–10 business days	$299 one-time	$149 one-time
Advanced	Everything in Basic, plus multi-directory setup, pricing plan structure, payment gateway connection, custom development hours	$499 one-time	$349 one-time
Growth & SEO	Technical SEO audit, schema, keyword research, content calendar, monthly reporting (3-month minimum)	$599 / 3 months	$299 / 3 months

Done For You services require you to already hold a Directorist license and any extensions the setup needs. License costs are never bundled into the Basic, Advanced, or Growth & SEO packages on their own, only into the $999 all-in-one offer.

Can you just buy one extension instead of a plan?

Yes. Directorist sells extensions and themes individually, and for some site owners this genuinely is the cheaper path.

Individual extension pricing (most extensions): $39/year for 1 site, $59/year for 5 sites, $99/year for unlimited sites. A few newer extensions like AI Search are priced slightly lower, at $29/$49/$89.

Individual theme pricing: $69/year for 1 site, $139/year for 5 sites, $249/year for unlimited sites.

Two extensions, PayPal Payment Gateway and WPML Integration, are free downloads and don’t require any paid plan at all.

If your entire directory only needs one extension, say Booking, and you’re happy with the free OneListing theme, buying that single extension at $39/year for one site is cheaper than a $129/year Starter plan. In that narrow case, buying individually wins.

Where the math flips in favor of a plan

The moment you need more than one or two things, individual pricing stops making sense. Here’s a real example using actual extension prices for a single site:

• Booking extension: $39/year
• Pricing Plans extension: $39/year
• Listings with Map extension: $39/year
• One premium theme: $69/year
• Total: $186/year, for exactly those 4 items

Compare that to the Starter plan at $129/year list price, which includes those same 4 items plus everything else Directorist offers: 30+ extensions and 13+ themes total, for less money.

The break-even point sits around 3 items. Once a directory site needs three or more premium extensions, or two extensions plus a theme, a plan already costs less than buying those pieces separately, and everything else in the library comes along free. Most directory sites that monetize listings end up using at least a payment gateway, a pricing plan extension, and one or two feature extensions like maps or booking, which puts most real projects past that break-even point in the first year.

Everything included in every plan

All 13 WordPress Directory Themes

Every theme below is included in Starter, Pro, and Agency, annual or lifetime. OneListing is free even without a plan; the rest require a paid license.

• OneListing (free) — minimal general-purpose directory theme
• OneListing Pro — the premium version of OneListing, adds monetization and booking
• dList — general business directory listing theme
• dClassified — classified ads
• dRestaurant — restaurant directory
• dRealEstate — real estate directory
• dPlace — tourism and travel directory
• dCar — car directory
• dService — service business directory
• dDoctors — doctor and hospital directory
• dLawyers — lawyer directory
• dJobs — job directory
• dHotels — hotel directory

30+ extensions, grouped by what they do

Monetization and payments
Pricing Plans, WooCommerce Pricing Plans, Stripe Payment Gateway, PayPal Payment Gateway (free), Authorize.net Payment Gateway, Directorist Coupon, Directorist Ads Manager, Claim Listing, Mark as Sold, Digital Marketplace, Job Manager

Search and discovery
Directorist AI Search, Directorist Universal Search, Directorist Search Alert, Listings with Map, Compare Listings

Listing management and content
Directorist Listing Importer, Directorist Analytics, Business Hours, Image Gallery, Listing FAQs, Listings Slider & Carousel, Directorist Announcement, Directorist Notifications Pro

Booking and engagement
Booking (Reservation & Appointment), Live Chat, Directorist Advanced Review, Social Login, Google reCAPTCHA

Page builder and design integrations
Directorist Divi Integration, AddonsKit for Bricks, Oxygen Builder Integration

Community and marketing integrations
BuddyPress Integration, BuddyBoss Integration, Mailchimp Integration, Gamipress Integration, WPML Integration (free), Multi Directory Linking, HelpGent Integration

That’s the full official list. New extensions and themes released while your license is active are automatically included at no extra cost, which is why the “30+” number keeps growing over time.

What’s NOT included, even on Agency

To be fully transparent, a few things sit outside every membership plan, including the top Agency tier:

• The mobile app — always a separate purchase, standalone or bundled, as covered above
• Done For You setup, SEO, or custom development services — labor-based, sold separately, license not included in Basic/Advanced/Growth & SEO
• Third-party extensions — a handful of extensions built by outside developers (for example Booktics for service booking, or Advanced Social Links, Custom Badges, Bulk Actions, and Advanced Fields from independent developers) are compatible with Directorist but are sold and supported by those developers directly, not included in any Directorist plan
• Hosting, domain, or a WordPress installation — Directorist is a plugin, not a hosted platform, so you need your own WordPress site to install it on

Why Directorist prices this way

Competing plugins often sell a free core plus a long list of paid add-ons purchased separately, so your final cost depends on how many boxes you tick. Directorist instead treats the plan itself as the product. You’re not paying per feature, you’re paying for a number of site licenses, and every feature ships with it. This keeps pricing predictable: once you know how many sites you’re running, you know your cost, with no guessing about what else you might need to add later.

It also removes a real risk. Buy three individual extensions today, discover next month you need a fourth, and you’re paying for a fifth product on top of what you already own. With a plan, that fourth extension is already installed and waiting; you just activate it.

Frequently Asked Questions

Plans and Licensing

Extensions and Themes

Mobile app

The $999 bundle and Done For You services

Billing and support

Note: Prices in this article reflect Directorist’s list pricing as published on directorist.com, with current promotional prices noted separately where relevant. Directorist runs frequent seasonal sales, so checkout prices may differ from the figures above at any given time. Always confirm live pricing at Pricing Page, Mobile App Page, and Done for you page before purchasing, since these are subject to change.